Marketing budgets sustained, insight budgets reduced
Chart of the day: Market research budgets have been cut whilst marketing budgets are being sustained Market research (increasingly referred to as "insight") budgets are taking another cut this year,...
View ArticleWhat will be key to business success in 2020?
Chart of the day: Data, analytics, and insight are critical to business success. Insight and data are empowering growth. Marketers understand the important of data and businesses understand how data...
View ArticleHow to improve your customer surveys [Infographic]
What to measure when conducting customer surveys The customer has to be at the heart of your strategy. That's so elemental it hardly merits saying. But how do you accurately build up a picture of your...
View ArticleHow IKEA are innovating in customer research
IKEA isn't just innovating in their design process, they are innovating in their customer research approach too Global home furnishings and meatball brand (IKEA sell 150 million meatballs a year), IKEA...
View Article4 must-have features for your customer listening platform
Customer listening is now essential Ever talked with someone who doesn’t seem to listen to you or let you get a word in edgewise? Pretty annoying, right? The same is true in digital marketing. In order...
View ArticleConvenience is driving e-commerce growth and influencing consumer decisions
Chart of the Week: 97% of consumers have abandoned a purchase because the service wasn’t convenient enough, showing that e-commerce needs to compete on more than price. Convenience is the backbone of...
View ArticleCustomer experience statistics for 2020
Increasing competition across all industries means that customer experience is more important than ever if you want to stand out for the right reasons Customer experience (CX) is more important than...
View ArticleHow your feedback can prepare you for life after Covid-19
Five steps that you can take to gain insight from your customer feedback and prepare for your recovery Just as no one could have predicted this year’s events, no one knows exactly what a post-Covid...
View ArticleCustomer loyalty marketing in a digital era
First my wallet, now my phone, are stacked with customer loyalty cards, emails, and apps. But what do customers want in loyalty schemes? The customer loyalty market is in a state of flux. While...
View ArticleWhich CX KPIs should marketers pay attention to?
Metrics are your marketing strategy scorecard. Track the right UX and CX KPIs to truly understand your customers' experiences of your brand Metrics are the ‘scorecard’ of your marketing strategy. When...
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